Turn social posts into dollar signs with Hootsuite Standard
Get insights that inform content creation, save time with multi-platform publishing, and track hundreds of metrics with analytics. It’s all in Hootsuite Standard.
All the best brands on social media use Hootsuite
Wearing all the hats? We’ll take a few.
Hootsuite Standard takes tasks off your plate so you have more time to analyze what works and get more out of social. Schedule, track performance, and automate time-consuming tasks.
Schedule posts to all your social networks at once or customize content for each network. You won’t miss out on any engagement, since Hootsuite tells you exactly when to hit publish to get the most likes, comments, and reach.
With Hootsuite Standard, there’s no need to log in and out of multiple accounts every day. Manage up to 5 social media profiles from one tab. Then monitor performance and engage with your audience — all in the same place.
Hootsuite’s AI writing tool instantly creates captions, generates hashtags, and transforms trends into fresh posts. Plus, with Hootsuite Standard, you can create dazzling content way faster with Canva templates and free stock images — right at your fingertips.
DMs piling up? Keep your inbox tidy with a single, centralized inbox for all your public and private messages across networks. Assign DMs to your teammates, share notes, and control which conversations team members can access.
When you use Hootsuite Standard with more than one user, you’ll save time with built-in workflow and collaboration features. Work together better with internal comments on posts, the ability to assign messages to teammates, report-sharing features, and more.
Manage 5 social media accounts
Control up to 5 social media accounts with Hootsuite Standard. Need more? Try Hootsuite Advanced.
Schedule unlimited posts
Hootsuite doesn’t limit how many posts you can schedule. Set up an entire month, week, or year’s worth of content in one sitting.
Add seats as you grow
Hootsuite Standard is for creators or businesses of any size that need lightweight social media management tools. Add as many users as you need.
Hootsuite makes social media management a breeze. The ability to schedule posts in advance…saves so much time and allows me to enjoy my weekends without having to worry about our social channels.Bring your entire social media strategy to one dashboard
Creating, posting, and watching your social stats skyrocket. It’s all part of the Hootsuite Standard experience.
Track the performance of every post (and prove your impact)
Analyze data and report on your social media performance with custom analytics and reports. View your top-performing posts, keep an eye on your competitors with competitive benchmarking, and see exactly when to post to get the most engagement.
Monitor what people are saying about your brand or competitors
Monitor what people are saying — and how they feel — about your brand with Listening Basics. Search mentions of your company, competitors, relevant topics, and hashtags. Plus, see the latest trending topics in your niche and have AI transform them into engaging posts.
Engage with your audience on a whole new level
Hootsuite makes it easier than ever to reply to messages, hop into public conversations, and manage comments. Streamline replies and engage across Facebook, Instagram, X (Twitter), and LinkedIn with Hootsuite Standard.
Get more out of every single advertising dollar
Manage your paid and organic content side by side in one convenient dashboard. Create social ad copy in seconds with AI, boost or auto-boost your organic posts in a few clicks, and design high-performing paid social posts with Canva.
2,200+ 5-star reviews ★★★★★
More Hootsuite Standard features
AI writer
Have AI write your social media captions and hashtags, repurpose top-performing posts, and generate content ideas from scratch.
Social performance score
View a weekly snapshot of your performance across Facebook, Instagram, and LinkedIn and get recommendations for how to improve.
Collaboration tools
Using Hootsuite Standard as part of a team? Use it to streamline workflows, leave internal comments, manage permissions, and assign DMs.
Best time to post for your goal
See exactly when to post on each social media network to increase engagement, drive traffic, build awareness, or extend reach.
Customizable reports
Prove the value of every post with reports you can customize with the metrics that matter to you.
Trending topics
Monitor what people are chatting about in your industry and get ideas for what to post.
Hootsuite reviews
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Frequently asked questions
Hootsuite Standard is a perfect fit for small businesses, individuals, and small social teams looking to manage up to 5 social profiles from one tab. It’s ideal for social media beginners, intermediate users, and even seasoned pros who just want to minimize hop-scotching between a dozen open tabs every day.
It can help time-strapped social pros save time with unlimited post scheduling, a centralized inbox for all your messages, social listening for tracking trends and mentions, and valuable reporting tools that tell you how to replicate your best-performing posts for fast growth. It can also help you create and monitor your social media ads — all in the same place.
Another cool thing about Hootsuite Standard? It’s built to grow with you. Start at one user and add more as your team grows (because with our help, it’s bound to).
Need more options? Compare all Hootsuite plans.
Hootsuite Standard is not ideal for those who need to manage more than 5 social accounts or those who need in-depth social listening, more advanced publishing, or more sophisticated collaboration features. It’s also not the best option for businesses with more high-volume messaging needs.
But don’t worry — we’ve got plans for everyone here at Hootsuite.
If that sounds like you, you may be a candidate for Hootsuite Advanced or Enterprise.
Hootsuite Standard Analytics helps you see why some posts do better than others, tells you the best time to post for your specific audience, and saves you a ton of time pulling data. (Subtext: it helps you get your boss on board with your next big idea).
With Hootsuite Standard analytics, you can:
Track hundreds of paid and organic social media metrics for Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, and YouTube.
See the best time to post based on your goal and network, and automatically schedule posts to go live at that time.
Quickly create detailed templates and customizable reports to help you present and visualize data in a way that works for your team.
Benchmark your performance against your competitors. Hootsuite Standard users can compare two competitors at once.
Export reports in the format that works for you, including PDF or PPT.
Hootsuite Standard works by consolidating all your social media networks into a single user-friendly dashboard so you can manage them in one place. When you log into Hootsuite for the first time, you’ll be prompted to add your Facebook, TikTok, Instagram, X (Twitter), LinkedIn, YouTube, Threads, and Pinterest accounts.
Once your accounts are connected to your Hootsuite dashboard, you’ll be able to schedule unlimited posts on each network, view a multi-platform content calendar, measure post performance, and see the best time to post.
Hootsuite Standard works better the more you use it — consistent posting means more info on your audience’s behavior, which posts get the most engagement, and how much you’ve grown over time.
Hootsuite Standard includes an array of time-saving social media management tools that will help you grow your following online and save time while you do it.
Hootsuite Standard users get:
Publishing tools: Unlimited scheduled posts, AI-powered social media content writer, drag-and-drop content calendar that shows all networks, recommended times to publish, a hashtag generator, and more.
Unified social media inbox: Multi-platform social media inbox that lets you respond to public and private messages across Facebook, Instagram, LinkedIn, X (Twitter), and WhatsApp.
Detailed social media analytics: Reports with hundreds of social media metrics, customizable reports, competitive benchmarking, organic and paid ad analytics, report templates, and report exports.
Social listening tools: Sentiment analysis to see how people feel about your brand or a specific topic, the hottest trends by industry, Quick Search to monitor mentions, hashtags, and topics.
Workflow and collaboration tools: Hootsuite Standard users with more than one user get access to internal commenting on social posts, message assignment workflows, agent collision prevention, and additional user permission settings.
Sharing and exporting features: Share analytics reports with others on your Hootsuite plan to share data in real time. Export in the format that works for you (.pdf or .ppt), send to a teammate's email address, or set up an emailed report schedule.
Take Hootsuite Standard for a spin — completely free
Want instant access to every single Hootsuite Standard feature right now? Try it completely free for 30 days. No strings attached.